Podcasts

Lubetkin Global Communications

The New Jersey Bank Marketing Association and New Jersey Bankers have partnered with Cherry Hill-based Lubetkin Global Communications LLC to offer podcasts of seminar programs. Podcasts are digital audio programs distributed via the Internet which can be downloaded and played on your computer or transfered to digital music devices.

Lubetkin Global Communications LLC specializes in strategic communications advice for corporate clients, executives, and other organizations. Their Internet broadcasting practice counsels clients about effective use of podcasts and weblogs, or "blogs". Steven Lubetkin, managing partner of Lubetkin Global Communications LLC is a veteran broadcast anchor and corporate communications executive for Bank of America, Fleet, Summit Bank, Standard & Poor's, Unisys, and Conrail. For more information about Lubetkin Global Communications LLC, visit them at www.lubetkin.net or call (856) 751-5491.

“How to make sure your marketing results in sales” - May 2013

If you are not sure that your marketing programs are resulting in sales for your bank, plan now to spend a morning with true professionals in their respective disciplines. Learn how to communicate your brand image to your employees, how to get everyone to embrace your marketing objectives, making them better ambassadors and sales people for the bank… marketing is everyone’s job. In addition, you will hear how to develop customer acquisitions through networking.

You can watch the presentations in the players below, or purchase a DVD or digital download.

Susan Mach, Partner, Mach Creative Services.

Forecast 2013

The New Jersey Bank Marketing Association’s 2013 Forecast seminar on December 6, 2012 featured three presentations on the New Jersey economy in the coming year.

With the elections behind us, what direction will our State economy take? What direction will our government leaders take to strengthen the economy? What’s in store for the banking industry? What problems will be faced by the business community?

You can watch the presentations in the players below, or purchase a DVD or digital download.

Kevin Cummings, President & CEO, Investors Bank

Christopher Martin, Chairman, President & CEO, The Provident Bank

Dr. James Hughes, Dean, Edward J. Bloustein School of Planning and Public Policy, Rutgers University

Direct Marketing Tools - October 2012

In this series of videos from its October 2012 seminar, the New Jersey Bank Marketing Association spotlights direct marketing tools for financial services firms.

When we think about direct marketing we must expand our campaigns through modern technology if we want to be successful. This meeting will encompass the use of digital printing to provide a more personal approach to the vehicle being distributed, the support that is available though the Postal Department, and the future of email communications in Banking, including email address maintenance, customer preference, deliverability and fraud prevention.

You can watch the presentations in the players below, or purchase a DVD of the entire program from our online store. The DVD set is currently on sale for $29.99 plus shipping.

Gary Johnson and Steve Fonti of the US Postal Service discuss direct mail marketing in this seminar video podcast recorded October 4, 2012 at the NJ Bank Marketing Association.

Ray Parenteau discusses email marketing in this seminar video podcast recorded October 4, 2012 at the NJ Bank Marketing Association.

Marty Rubin of SpectraMedia and Michael Kaufman of Cox Printers discuss custom print marketing in this seminar video podcast recorded October 4, 2012 at the NJ Bank Marketing Association.

Customer Service and Marketing - October 2011

The following programs were part of the NJ Bank Marketing Association podcast series produced from the BMA's October 2011 seminar, "Customer Service and Marketing".

Part 1:

image In this program, Michael Hoffman, president of Client x Client consulting, discusses customer service and marketing during a presentation at the New Jersey Bank Marketing Asssociation’s October 2011 marketing seminar in Clark, NJ.

Part 2:

imageRich Weissman, president of DMA, a firm that provides information-based analytics for financial institutions, discusses customer service and marketing during a presentation at the New Jersey Bank Marketing Asssociation’s October 2011 marketing seminar in Clark, NJ.

Bank on Your Brand - May 2011

The following programs were part of the NJ Bank Marketing Association podcast series produced from the BMA's May 2011 seminar, "Bank on Your Brand".

Part 1:

imageMichele Clay, regional director of sales and marketing for Wells Fargo, discussed the bank’s recent rebranding of its newly acquired Wachovia Bank during a presentation at the New Jersey Bank Marketing Asssociation’s May 2011 marketing seminar in Clark, NJ.

Part 2:

imageKevin Cummings, president and CEO of Investor Savings Bank (NASDAQ:ISBC), headquartered in Short Hills, NJ, discussed the bank’s recent rebranding campaign during a presentation at the New Jersey Bank Marketing Asssociation’s May 2011 marketing seminar in Clark, NJ.

Using Financial Services Research to Market Bank Products and Services - May 2010

The following programs were part of the NJ Bank Marketing Association podcast series produced from the BMA's May 2010 seminar, "Using Financial Services Research" to Market Bank Products and Services".

Part 1:

imageIn this video from the New Jersey Bank Marketing Association's May 5, 2010 seminar, Lawrence Cohen, vice president/director, Strategic Business Insights, describes demographic trends that will affect financial product and investment decisions over the next several years.

Part 2:

imageIn this video from the New Jersey Bank Marketing Association's May 5, 2010 seminar, Michael Flynn, area vice president, Raddon Financial Group, describes marketing strategies for banks selling financial product and helping clients make investment decisions over the next several years.

Part 3:

imageIn this video from the New Jersey Bank Marketing Association’s May 5, 2010 seminar, Michael Hoffman, founder and CEO of Client x Client LLC, describes marketing strategies for banks selling financial product and helping clients make investment decisions over the next several years.

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Podcast Library

Click here to view our library of podcasts of previous NJ Bank Marketing Association Seminars

Podcasts are provided by Lubetkin Global Communications LLC. For more information about Lubetkin Global Communications LLC, visit them at www.lubetkin.net or call (856) 751-5491.

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